Upon entering the store through the Roman-style domed arch, visitors are greeted by HANYING's iconic mermaid logo, inviting them to explore. The store's design features steel window glass, wooden counters, and travertine arches, which together extend the space through classicism. Light cascades onto the textured plaster walls, crafting a continuous, comfortable, and gentle atmosphere.
The walnut wood display shelves with smooth curves, meticulously crafted by artisans, are extensively used throughout the store. The curved walnut echo the textured walls, enriching the overall tone and highlighting the brand's modern romanticism and the beauty of imperfection.
The storefront design is inspired by the brand's pearl necklace, incorporating shell elements into the storefront design, evoking a warm and cozy feeling. This design aims to endow the brand with unique visual recognition and a sense of ceremony, making customers feel as if they are entering a treasure trove upon stepping into HANYING's distinctive space.
Wall lamps emit a softly scattered halo, immersing visitors in a translucent space of warm light, momentarily isolating them from the outside noise, allowing them to fully explore and enjoy a delightful and fun experience.
HANYING seeks to express the beauty of women's gentleness and strength through visual language, combining Eastern visual language with 19th to 20th-century Western aesthetics. This creates a sense of transient, fragmented, death, and rebirth beauty, infusing artistic inspiration into every detail. Visitors can reflect, wander, and share HANYING's deep emotions in a space full of thought and beauty.
